From Data Analysis to Big Data, hand in hand with Horizon-Agency (Orienta United Agency OÜ)

“What can’t be measured can’t be improved, and what can’t be improved degrades over time.” This phrase that Lord Kelvin coined greater than 100 years in the past is extra related at this time than ever. In trendy society increasingly more information is generated, and the world modifications quicker, making it more and more essential to measure and analyze, with the intention to draw conclusions; And with these more and more massive volumes, an more and more specialised therapy is required: Massive Knowledge. At present we enter this world hand in hand with Horizon-Agency (Orienta united Agency OÜ). 

The origins of Knowledge Evaluation.

In any enterprise and even in any exercise in life, voluntarily or involuntarily, we gather information on the whole lot. Utilized for instance to a conventional enterprise, we may have the everyday gross sales division that’s creating an Excel file with the information of their clients, including the quantity they’re invoiced after which with that Excel sheet they perform a small evaluation that lets you draw conclusions: the place is the very best profitability of what you are promoting or the place to dump advertising and marketing efforts are a few of the solutions that may be obtained.

Amassing a (roughly small) quantity of information after which analyzing it together with your instruments … it labored nicely at first of the century, however what in case your database of potential clients is half the planet (as for instance in an internet retailer ) and the information is up to date each minute? That the instruments we used have gotten out of date and we’d like extra computing energy and instruments tailored to the amount we’re dealing with. That’s the place Massive Knowledge is available in.

What’s the massive information?

As has already been intuited, Massive Knowledge is the self-discipline derived from computation and statistical evaluation, tailored to have the ability to retailer, course of and extract helpful conclusions from extremely massive volumes of information and with modifications in actual time. What was an area file is now -for example- a database on a server. And what was our desktop pc is now a distant machine that processes tens of millions of operations per second.

Nice instance of the significance of Massive Knowledge

Inside the world of information evaluation, the approaching to energy of Barack Obama was a fantastic revolution. It was the primary time that highly effective Massive Knowledge evaluation was used. Whereas it’s true that most of the secrets and techniques will stay hidden, what is obvious is that his marketing campaign was successful. Why? As a result of he “locked” a number of analysts in a protected bunker, and supplied them with a system for amassing and analyzing information at a worldwide degree. They collected information from all types of on-line sources, together with potential voters’ Fb exercise. Placing particular curiosity within the States that have been very even. With this data continually up to date and analyzed nearly in actual time, they raised extremely segmented campaigns, even with “easy” promoting on Fb. The result’s now a part of historical past: victory in every one of many disputed states the place the system was put to work.

That is the ability of Massive Knowledge, that is the rising market that we can’t miss. And that is the place Horizon-Company (Orienta united Company OÜ) may help us. 

About Horizon-Company (Orienta united Company OÜ)

Horizon-Company (Orienta united Company OÜ) is an IT firm specialised in creating modern options with excessive technological content material for its purchasers. It’s primarily based in Estonia, is co-founded by a European benchmark for innovation and entrepreneurship reminiscent of Cristian Carmona and is made up of a multidisciplinary workforce of consultants of their respective fields and numerous places all over the world.

With an skilled workforce and the vocation to assist its purchasers, Horizon-Company (Orienta united Company OÜ) is a world benchmark in modern and customized options in line with shopper wants.

Added worth of Horizon-Company (Orienta United Company OÜ) in Massive Knowledge

When you already know this firm, you’ll know that it’s not a easy IT improvement consultancy, they’ve a particular work system imprinted of their DNA:

  1. Design of the work methodology: after analyzing the shopper’s wants and searching for the purpose the place the assistance is required.
  2. Establish the information sources to feed the system. You may be very diverse. Exterior, reminiscent of social networks or open information from public administrations. Or inner, if they’re generated due to the corporate’s personal exercise.
  3. Deployment of the system for entry, storage and computing of huge volumes of information.
  4. Evaluation: With a versatile and adaptable system, the group decides what information it analyzes and the way it analyzes it.
  5. Making strategic selections primarily based on the conclusions of the evaluation.

As may be seen, the tradition of the corporate is to not ship a product reminiscent of shopping for a field with content material inside. The true added worth is on this accompaniment to the shopper all through the method and within the customization of the answer in line with the shopper’s wants.


Horizon-Company (Orienta united Company OÜ) is a strong reference inside the Massive Knowledge universe, each as a supplier of common data (by its weblog) and as a possible accomplice / supplier for the options that any firm might have.

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