Selecting to put money into a advertising and marketing automation platform might help take your advertising and marketing to the subsequent stage.
Let’s get straight to the purpose. Advertising and marketing automation is a buzz phrase that has been floating across the advertising and marketing trade for years now. However what does it actually imply? And the way does it profit you to begin automating your advertising and marketing efforts?
That’s precisely what we’ll focus on on this part. By first beginning with a definition, so there’s little question in your thoughts about what advertising and marketing automation is. We’ll then have a look at a number of key advantages you’ll be able to count on to see by selecting to automate your advertising and marketing endeavors.
Then, we’ll check out 11 totally different advertising and marketing automation platforms to get you began. Right here’s a fast have a look at the platforms we’ll cowl:
What’s Advertising and marketing Automation?
Earlier than we get too far into the weeds, let’s first take a step again and outline what advertising and marketing automation is.
“Advertising and marketing automation is the method of utilizing software program to finish repetitive advertising and marketing duties designed to nurture gross sales leads, personalize advertising and marketing messages and content material and within the course of, save entrepreneurs’ effort and time.” — CMSWire
Merely put, advertising and marketing automation takes repetitive and mundane duties out of your every day routine. Automating these duties permits entrepreneurs to speculate their effort and time into new initiatives and broaden their advertising and marketing attain.
Advertising and marketing automation can span quite a lot of totally different platforms and advertising and marketing techniques. From e-mail to look advertising and marketing and incorporating dynamic content material and lead era varieties — it’s all a part of the automation expertise. Picture courtesy of Single Grain.
Advertising and marketing automation additionally improves buyer expertise by rapidly understanding knowledge factors and displaying probably the most acceptable content material. This improves personalization and offers your subscribers with the content material they really need — which is able to immediately influence your marketing campaign conversion and income.
In actual fact, missing customized content material has been proven to generate 83% decrease response charges in advertising and marketing campaigns.
Now that you’ve got a primary thought of what advertising and marketing automation is let’s dive into a number of the advantages you’ll be able to count on to see from investing in an automation platform.
How A Advertising and marketing Automation Platform Can Profit You
When you begin to do your analysis, you’ll rapidly discover many advantages that include advertising and marketing automation platforms. Whether or not it’s merely liberating up time to your workforce to give attention to one thing new or bettering your engagement metrics — advertising and marketing automation might help get you there.
In search of the short 5-second overview? Listed below are the principle benefits that come with marketing automation platforms:
- Elevated advertising and marketing effectivity
- The flexibility to generate and nurture extra certified leads
- Develop a cross channel view of prospect behaviors
- Higher align your gross sales and advertising and marketing division targets
- Enhance conversion charges and total return on funding
Whereas there are many totally different advantages that include transitioning to advertising and marketing automation, there are two major areas that almost all corporations select to give attention to. These embody e-mail and social media advertising and marketing.
On this part, we’ll take a better have a look at how transferring to a advertising and marketing automation platform can profit your e-mail and social media efforts. Whether or not it’s merely to schedule weekly posts, observe analytics, or benefit from the superior know-how capabilities — a advertising and marketing automation platform can take your advertising and marketing technique to the subsequent stage.
E-mail Advertising and marketing Automation
E-mail is without doubt one of the mostly used advertising and marketing techniques amongst corporations of all industries and sizes. That’s as a result of it’s straightforward to make use of, cheap, and intensely efficient.
So what if we instructed you that automating your e-mail practices might make your e-mail advertising and marketing much more efficient?
Automating your e-mail advertising and marketing efforts will yield larger click on and conversion charges. However to make the deal even higher, automation has been identified to extend income dollars as properly — a win-win for e-mail automation.
It’s true! When you think about that automated emails get 119% larger click on charges than broadcast emails, you’ll be able to’t deny that e-mail automation is a robust device.
Listed below are only a few of the ways in which automating your emails can profit you:
- Emails are despatched routinely, that means you don’t should set time apart to ship triggered or broadcast emails manually
- You may create workflows lets you nurture subscribers simply
- Enhance model consciousness by staying current in your prospects’ inbox
- Develop a deliberate e-mail technique and act on it
- Improved focusing on and segmentation via higher knowledge administration
- Detailed reporting in your prospects and e-mail campaigns
Relating to automating your e-mail advertising and marketing efforts, the advantages are limitless. From elevated month-to-month metrics to extra time to give attention to new advertising and marketing techniques — automation will change the best way you do e-mail advertising and marketing.
Social Media Automation
Social media is one other space of your advertising and marketing technique that may work properly with an automation platform. Whether or not it’s scheduling posts, studying about your followers, or managing social adverts — it might all be made easier with automation.
In actual fact, social media publish scheduling is taken into account to be probably the most appropriate course of for automation, in keeping with Funnel Overload.
While you have a look at the objects, entrepreneurs rank as probably the most appropriate for automation, social media techniques account for half of the highest eight.
Social posting, promoting, engagement, and publish creation all land within the topmost appropriate methods to make the most of automation. Because of this entrepreneurs, identical to you, have all agreed that automation is the right device to enhance social media outreach.
Undecided the place to begin along with your social media automation efforts? Listed below are a number of examples of the way you’ll be able to using automation for social:
- Create, schedule, and handle your entire social media posts via the platform
- Make the most of social listening instruments to know what your prospects need
- Implement chatbots to reply easy buyer inquiries
- Interact along with your audiences
- Establish what content material you have to be producing based mostly on insights and traits
There are many methods you need to use automation to enhance your social media presence. By scheduling and managing your efforts in a single central location, you’ll be able to start to achieve insights and broaden your present efforts based mostly on real-time buyer knowledge.
11 Advertising and marketing Automation Platforms
Choosing the proper advertising and marketing automation platform will be difficult, particularly when you’ll want to think about future development and alternatives. Will the platform you select this yr meet your online business targets in three to 5 years nonetheless?
Whereas it’s exhausting to foretell the longer term, doing all of your analysis and understanding what every out there platform can do might help you make the very best resolution.
For some companies, there are particular areas of automation you’re seeking to implement. Alternatively, different corporations could also be on the lookout for a platform that may deal with greater than only one targeted space.
That’s why you’ll see three distinct areas in our listing of selling automation platforms. After all, there are many different platforms that handle different advertising and marketing techniques. We select to evaluate the next automation varieties:
- Advertising and marketing Automation Platforms That Do It All
- Advertising and marketing Automation Platforms for E-mail
- Advertising and marketing Automation Platforms for Social Media
These are three frequent varieties of automation platforms that corporations wish to put money into. So be happy to learn all of them or leap forward to the grouping that pursuits you most!
Advertising and marketing Automation Platforms That Do It All
In case you’re on the lookout for a advertising and marketing automation platform that lets you handle a number of channels and take your automation to the subsequent stage, this part is for you.
Many platforms can give you an array of selling capabilities, however these 4 platforms stand out from the remaining. Each offers you with the core advertising and marketing instruments you’ll want and a lot extra.
Listrak is a marketing automation platform that may do all of it. Out of your typical e-mail and social media automation to SMS messaging and predictive know-how — you’ll have entry to the entire know-how you’ll ever want.
Listrak might help you construct your advertising and marketing capabilities by offering you with an all-purpose advertising and marketing automation platform. From managing your entire advertising and marketing techniques to studying extra about your prospects, you’ll have all the things you’ll want to proceed rising.
The Listrak platform is an ideal answer for corporations of all sizes. With the power to handle small, medium, and large-scale enterprise wants, it might rapidly develop and evolve as your online business does.
Right here’s a spotlight of what you’ll get with Listrak:
- A centralized place to handle your entire important advertising and marketing efforts, together with e-mail, SMS, social media, internet, and even direct mailings
- The flexibility to seize, understanding, and take motion on real-time buyer insights to enhance your model expertise
- Entry to superior know-how together with predictive analytics, which is able to mean you can predict future buyer wants via present knowledge
- Cross channel advertising and marketing capabilities that create 1:1 real-time interactions along with your prospects throughout varied channels
What makes the Listrak platform stand out? The flexibility to grasp prospects in real-time and use that knowledge to create actionable plans that enhance the shopper journey.
Hubspot is a marketing automation platform that gives you with automation capabilities starting from e-mail advertising and marketing to touchdown web page administration. With this platform, you’ll be able to rapidly construct campaigns that span your entire digital channels and entice and nurture priceless leads.
Combine your entire campaigns to develop and nurture your subscriber listing simply. With custom-made workflows, you’ll be able to determine the precise journey you need your prospects to take for probably the most optimum expertise.
Hubspot is a wonderful platform for mid to enterprise-sized companies. You may put money into their gross sales, service, and CRM hubs to broaden your automation capabilities past your typical advertising and marketing instruments for bigger corporations.
Right here’s a spotlight of what you’ll get with Hubspot:
- E-mail advertising and marketing automation that can mean you can create ship, and handle your entire e-mail communications
- The flexibility to create custom-made varieties to grasp your prospects higher and seize the info that issues to you
- Instruments to create digital adverts throughout varied platforms, together with social media channels and Google
- Testing and analytic capabilities that will help you determine areas of alternative and cease what isn’t working
What makes the Hubspot platform stand out? The flexibility to create a custom-made expertise from social media adverts to personalized touchdown pages and lead seize varieties.
Marketo is a marketing automation platform that may deal with your entire enterprise wants. With capabilities starting from primary e-mail automation to steer administration and all the things in between — Marketo has what you’ll want to achieve success.
The Marketo advertising and marketing automation platform lets you handle your entire customer-facing efforts in a single central location. By having all the things centralized, you’ll be able to then see precisely how your efforts are performing.
Marketo is a good possibility for mid to enterprise-sized companies. Having a complete product providing will mean you can do extra with one platform and broaden your online business attain. It additionally offers the power to combine your gross sales and advertising and marketing groups for a seamless expertise from one to the opposite.
Right here’s a spotlight of what you’ll get with Marketo:
- The flexibility to create customized content material that’s powered by AI know-how and offers prospects with a 1:1 personalization expertise
- A spot to streamline the shopper expertise and enhance inside efficiencies via automating leads, knowledge administration, lead scoring, and extra
- Analytic and reporting knowledge that tells you exactly what’s and isn’t working along with your present advertising and marketing efforts
- Lead administration capabilities that can aid you to draw and nurture your contacts to extend conversion charges
What makes the Marketo platform stand out? Marketo stands out as a result of it brings collectively all the things you’ll want to create an built-in and customized buyer expertise into one centralized platform.
ActiveCampaign is a marketing automation platform designed to combine and automate your complete buyer expertise. ActiveCampaign might help you attain and have interaction your prospects via superior focusing on capabilities and proceed to construct lasting relationships with channels like e-mail, SMS, and extra.
Simply automate the trail you need your prospects to take with their drag-and-drop automation builder. Develop the journey based mostly on actual buyer interactions to make sure they’re receiving the proper info.
This platform is a wonderful possibility for corporations of all sizes. Whether or not your focus is eCommerce, digital, otherwise you’re a B2B enterprise mannequin, ActiveCampaign has an answer to your wants.
Right here’s a spotlight of what you’ll get with ActiveCampaign:
- An eCommerce automation platform that can aid you develop income via product promotions, deserted cart messaging, win-back campaigns, and far more
- The flexibility to trace and perceive what prospects are doing throughout all platforms and channels and the place they might be exiting your web site
- Lead scoring capabilities to know what subscribers are prone to convert and who might have an additional nudge
- Dynamic capabilities to place totally different content material in entrance of your audiences based mostly on their private pursuits and behaviors
What makes the ActiveCampaign platform stand out? ActiveCampaign lets you perceive your prospects on a deeper stage after which act upon that knowledge to create a customized buyer journey.
Advertising and marketing Automation Platforms for E-mail
Subsequent on our listing are the advertising and marketing automation platforms designed to enhance your e-mail advertising and marketing efforts.
For a lot of corporations, e-mail is crucial factor to think about when investing in an automation platform. In case you’re merely on the lookout for a platform that takes the on a regular basis burden off of your e-mail advertising and marketing efforts, that is the part you’ll wish to learn.
It is very important remember the fact that simply because these platforms are identified for his or her e-mail advertising and marketing capabilities doesn’t imply they’ll’t assist your online business develop in several areas. Lots of the following platforms will mean you can combine throughout channels and platforms — so should you’re on the lookout for one thing a bit of extra sturdy, these would possibly nonetheless make your listing.
Customer.io is a marketing automation platform that lets you simply create, handle, and ship emails to your subscribers. This platform provides you the power to combine the platform with varied different applications and give you updated knowledge and enhance your e-mail communications.
E-mail creation has by no means been simpler! With the assistance of Buyer.io’s drag-and-drop editor, you now not have to fret about HTML. Anybody in your workforce can create skilled emails which are designed to extend conversions and convert extra subscribers.
Right here’s a spotlight of what you’ll get with Buyer.io:
- The flexibility to phase your prospects based mostly on the info that’s vital to your online business and advertising and marketing campaigns
- Workflow automation capabilities to develop campaigns that attain prospects on the proper time with the proper content material
- Easy to make use of, drag and drop message editor that can prevent money and time through the e-mail creation stage
- Assist groups which are able to reply your questions and aid you attain your advertising and marketing targets
Buyer.io can give you advertising and marketing automation capabilities past merely managing e-mail. From SMS messages to utilizing segmentation knowledge to determine audiences for your entire digital adverts — there’s far more this platform can present past simply e-mail advertising and marketing.
What makes the Buyer.io platform stand out? The flexibility to take your e-mail advertising and marketing to the subsequent stage with complete segmentation and workflow automation capabilities.
Omnisend is a marketing automation platform that gives you with all the e-mail advertising and marketing capabilities you’ll want to attain and convert your prospects. By sending focused emails and including personalization techniques to your entire communications, you’ll rapidly see elevated conversions.
Know who your prospects are and ship them emails based mostly on their private journey. Whether or not that’s enrolling them in a loyalty program or sending abandonment campaigns to extend income — you are able to do all of it with Omnisend.
Right here’s a spotlight of what you’ll get with Omnisend:
- A library filled with templates that make creating custom-made, stunning and on-brand e-mail campaigns a breeze
- That potential to combine eCommerce capabilities together with dynamic low cost codes, easy product integrations, and extra
- A Marketing campaign Booster device that routinely resends unopened emails with a brand new topic line to spice up engagement
- Goal marketing campaign capabilities that present prospects with a extra personalize and tailor-made expertise
Omnisend might help you broaden your advertising and marketing automation past merely sending the right emails. You can too handle your SMS and push efforts, create web site pop-up varieties to succeed in new subscribers in your web site, and far more.
What makes the Omnisend platform stand out? The flexibility to combine dynamic content material and routinely resend unread messages to spice up marketing campaign engagement.
Moosend is a marketing automation platform that has a sturdy e-mail advertising and marketing part. With the proper instruments, this platform permits anybody to simply create skilled emails and leverage superior personalization strategies to enhance engagement metrics.
Add personalization to your emails to draw consumer consideration and enhance conversion charges. With a straightforward to make use of e-mail builder, you’ll be able to take your personalization efforts to the subsequent stage. The right personalization can take your e-mail advertising and marketing communication to the subsequent stage.
Right here’s a spotlight of what you’ll get with Moosend:
- A drag and drop e-mail editor to make creating your entire emails fast and simple
- Superior personalization with good segments and varieties that mean you can know what content material to ship to every buyer
- A/B testing capabilities to measure the engagement and know what’s the highest performing content material
- Prebuild workflow templates to make transferring your prospects via their journey extra comfy than ever earlier than
Exterior of the e-mail advertising and marketing realm, Moosend offers prospects with the power to customise opt-in varieties, create marketing campaign touchdown pages, and extra. This platform is a wonderful answer for entrepreneurs of any stage, whether or not you’re a newbie or a professional.
What makes the Moosend platform stand out? The benefit of use is what makes Moosend stand out — anybody can use this device whether or not they have the technical data or not.
GetResponse is a marketing automation platform that may assist your e-mail advertising and marketing efforts to the subsequent stage. Instruments like completely despatched emails and routinely populated triggered emails will aid you attain prospects on the precise second they want it.
Are you seeking to make your e-mail creation course of even easier? Use considered one of GetRepsonse’s free e-mail templates to get your program up and to run sooner. With a complete expertise, prospects will start to know your model, and also you’ll proceed to see elevated engagement.
Right here’s a spotlight of what you’ll get with GetResponse:
- Proceed to develop your subscriber listing with lead era capabilities to assist of automated listing constructing funnels that embody social media advert, touchdown pages, and extra
- The flexibility to simply ship month-to-month newsletters to offer prospects with updates and particular gives
- Automation of set off emails based mostly on particular buyer interactions
- Emails delivered on the proper time based mostly on earlier engagement with their Good Timing and Time Journey supply instruments
After all, simply as the opposite instruments we’ve mentioned, GetResponse does present providers past e-mail. With this platform, you can too handle touchdown pages, combine webinars, create paid adverts, and extra.
What makes the GetResponse platform stand out? GetResponse’s Perfecting Timing and Time Journey supply instruments are what makes this platform stand out.
Advertising and marketing Automation Platforms For Social Media
Final however not least are our suggestions for advertising and marketing automation platforms which are designed for managing social media.
Relating to social media automation, there are a selection of duties you’ll be capable to take off your workforce’s plate. A few of these duties embody posting to your account, managing adverts, reaching new audiences, and month-to-month reporting.
Every of those platforms will give you the instruments you’ll want to take advantage of out of your social media advertising and marketing. Whereas these instruments are a bit extra particular and should not provide as many further instruments like e-mail advertising and marketing platforms — they might nonetheless be important to your advertising and marketing technique.
Hootsuite is a marketing automation platform that gives entrepreneurs with automation capabilities to enhance their social media presence. By monitoring trending matters and having visibility into how your campaigns are performing, you’ll by no means miss a social engagement alternative once more.
Schedule and publish your social media content material from one central location. Then sit again and watch as Hootsuite places all of it collectively and pushes it out to your audiences for you.
Right here’s a spotlight of what you’ll get with Hootsuite:
- Insights that mean you can perceive what traits are taking place inside your social surroundings in real-time
- A central place to handle your entire social content material throughout all platforms to construct a complete expertise
- Monitoring capabilities so that you by no means miss a possibility to interact along with your audiences
- Observe and report in your social campaigns to proceed studying and bettering your social media efforts
Though Hootsuite doesn’t present a wide selection of providers past social media administration, it’s a really highly effective device. In case you’re merely on the lookout for a spot to handle and monitor your social media channels, this can be a nice possibility.
What makes the Hootsuite platform stand out? The flexibility to remain forward of social traits with priceless insights.
SEMrush is a marketing automation platform that has the power to assist enhance your social media presence and determine the content material you have to be creating. By monitoring and understanding trade traits, you’ll be able to see the way you’re performing in comparison with the competitors.
Simply create and schedule social media posts out of your SEMrush platform. Then, as you proceed to construct your social media following, determine areas of enchancment, and blow your competitors out of the water.
Right here’s a spotlight of what you’ll get with SEMrush:
- A platform to schedule and handle your social media postings and observe marketing campaign efficiency
- The flexibility to create, handle, and optimize social adverts and get suggestions on learn how to enhance them
- A option to analyze your aggressive model presence and be taught what content material your audiences wish to see
- Concepts on what new content material you’ll be able to create and how one can make it stand out out of your competitors
SEMrush does present corporations with advertising and marketing automation instruments past simply social media. This platform additionally works properly for corporations on the lookout for web optimization, paid advertising and marketing, content material administration, and extra.
What makes the SEMrush platform stand out? The flexibility to trace and examine your social media efforts to what your rivals are doing.
SocialFlow is a marketing automation platform that may aid you automate and broaden your social media efforts. By realizing what prospects are taken with and the way they’re partaking along with your content material, you’ll know precisely what to publish.
Preserve observe of your entire social media campaigns in a single central location. This lets you rapidly see an summary of how every performs and what would possibly want a bit of further work and make changes as wanted.
Right here’s a spotlight of what you’ll get with SocialFlow:
- An viewers supervisor that can aid you to phase new subscribers routinely and identifies potential churns
- The flexibility to make use of real-time buyer alerts to determine what content material every buyer is taken with to enhance your ads
- A platform that lets you publish your messages throughout a number of channels from one location
- The flexibility to create partaking sponsored content material that can enhance the probability of content material being seen in a prospects newsfeed
SocialFlow doesn’t present automation providers past social media. However with hands-on expertise, you’ll see a constructive return in your funding on the subject of social media engagement and development.
What makes the SocialFlow platform stand out? The flexibility to make use of buyer alerts and former engagement to determine probably the most related content material to your followers throughout platforms.
Make the most of Advertising and marketing Automation in Your Day by day Observe
Now you understand how investing in a advertising and marketing automation platform might help enhance your present technique. From reaching prospects extra effectively via e-mail advertising and marketing to gaining priceless insights via social media — there are a number of ways in which a advertising and marketing automation platform can profit your organization.
Whether or not you’re simply beginning your search or have already got a advertising and marketing automation companion and wish to broaden — the alternatives are limitless.